Digital advertising an initiative NGsoftwaresolutions TM

The Challenge, Users are abused

Digital advertising is overrun by middlemen, trackers and fraud.

  • Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month.
  • Ads use about 5 seconds of mobile load time on average.
  • Ads decrease phone battery life by as much as 21%.
  • Privacy is violated when large media sites host up to 70 trackers.
  • Malware (malvertisements, ransom-ware) is up 132% in one year.

Publishers are hurting

  • Google and Facebook take 73% of all ad dollars and 99% of all growth.
  • Revenue is recently down 66%. 
  • Bots inflicted $7.2 billion in fraud last year.
  • Over 600 million phones and desktops run ad-blocking.
  • Publishers cannot seamlessly monetize value added services. 

Advertisers are losing

  • Advertisers lack good information on what they are paying for.
  • Marketers are often fooled by bogus websites and bots that commit fraud.
  • Targeting is poor, making users more likely to ignore ads.  

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.